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Posts Tagged ‘send in the clowns

If have not been living under a rock, you know that a local enrichment centre posted clowns outside schools to market their wares [STonline article].

I would not ordinarily propagate such “news” and am triggered by the fact that it crossed borders. It was featured in a Washington Post article and was a question in an NPR quiz.

According to STonline, the director of the enrichment centre “did not expect the backlash” from the general public. Really? The Speaker of Parliament had to declare on Facebook: “Whoever is doing what I assume to be some viral marketing nonsense, stop it!”

Some folks say that there is no such thing as bad publicity. I say otherwise. If that centre thinks that the marketing stunt was a good idea and could not see its consequences, I question what it might offer in terms of pedagogy and content.

Video source

The Judy Collins song, Send in the Clowns, has the lines: 

Send in the clowns
Don’t bother, they’re here

I say we do not need more of these clowns. But we need not bring the whole circus tent down on them because this affects everyone else under it. Don’t send them in or give them attention. Vote by keeping your wallets shut.


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