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Posts Tagged ‘qcd

No phone battery lasts forever. The battery in my iPhone demanded servicing with this ominous message:

iPhone battery servicing message.

I made an appointment online to have my phone serviced at Apple Store Orchard. I was in at the appointment time of 11.30am and got the device back just 40 minutes later.
 

 
This was better than authorised repair places like QCD and other operators like Atomware. Both those places took roughly 2 hours to do the same.

I had assumed that the popularity of the main Apple Store would slow things down. It actually had the fastest turnaround. Furthermore, the Apple service representatives are quick, knowledgeable, and friendly. This is in contrast to places like Atomware where messages go unanswered, expressions are dour, and they demand to know your passcode.

A small outfit should be nimble and change quickly to fill a niche or challenge an incumbent. Normally a large and official entity moves slowly and is mired by policies and bureaucracy. But this time the latter had the right policy — focusing on the customer.


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