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Posts Tagged ‘product

I love YouTube videos that shed light on the processes behind a product. The video below was one of the better ones because it was about the most recent episode of Game of Thrones (GoT).


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Some say that the last 15 minutes of the episode were among the most epic of the entire series. If you watched the episode, it might be easy to see why.

It is just as easy to stop at this level of appreciation. You are entertained, but you do not really know why.

The behind-the-scenes (BTS) videos provided insights into the many processes that resulted in the product. The BTS view showcased the effort, talent, organisation, courage, and creativity of the people involved in the production.

Creating the episode was difficult. Documenting it and deciding what to highlight was not easy too. However, taking the trouble to showcase and reflect on the processes provides depth to the product.

The same could be said about academic endeavours. Most papers and projects have an audience of only one — the teacher. However, e-portfolios like blogs and personal websites have potentially larger audiences. Engage them and the audiences become participants who provide even more feedback.

This is how focusing on the processes provides richer and more meaningful learning experiences than just grading final products. I welcome the day when e-portfolios are not just good-to-have add-ons, but are default platforms and strategies for assessment and evaluation.

Did you ever consider how beer could be used to spread the message of the importance of diversity? Now that would be drinking responsibly!


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Molson, a Canadian beer brand, did just that.

The video also had a hotspot link to a making-of video to reveal ideas and processes behind the product. HAD. The link did not work when I tried it because it is either offline or private.

This is a shame because such videos provide insights into how great ideas are born and nurtured. They make design thinking real.

Thankfully there is a behind-the-scenes video of an earlier project that involved the scanning of passports. But it leaves you wanting more. More insights, not more beer.


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All that said, such videos are not just educationally useful for illustrating process and product, they are critical as 2017 starts with so much attention on closing borders, clamping up, and shutting down progress.

The first video shows how different people can work together and then enjoy the fruits of their labour. The second shows a bit of the nitty-gritty to make that happen.

If I bothered to search my blog archive, I could find out exactly how many times I have featured OK Go for my occasional series on process and product.
 

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This product was OK Go’s latest music video. It was a little over four seconds slowed down to play over four minutes and featured coloured salt.
 

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Like most behind-the-scenes insights, the next nitty-gritty video is not going to get as many views as the polished music video.

The almost needless reminder is how often people value the product over the process. If they want to be entertained, they have every right to focus on the product. But if they want to learn or gain an appreciation of the hard work, they need to get insights into the process.

In schooling, the principle that transfers is grades, scores, or certificates as products, and feedback, reflection, and revision as processes. The products are obvious, but the processes are not.

However, the processes in schooling and education are arguably more important than the products. A child can be drilled and pushed into getting As for tests or s/he can learn how be resilient, reflective, and independent.

The first set of methods tends to be formulaic, driven by shortcuts, and relatively easy. The second set, driven by character, attitudes, and values, takes time and is difficult. The first sets a child up for the test of school; the second for the test of life.

Which would you rather have? Decide. OK, go.


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If the product (the visual effects in the movie, The Force Awakens) was impressive, what more the insights into the processes (hints at how the product came to be).

If the product of supposed learning (the grades after an exam) are impressive, what more are the insights into the processes of learning (cognition, metacognition, environmental support, enabling strategies and instruments, etc.).

The movie industry knows how important it is to record and showcase what happens behind-the-scenes. How about schools? Why are learner owned and managed e-portfolios not more common?

What excuses are you going to give to stand in the way of today’s learners and more authentic learning?

Here is something that will appeal to Game of Thrones (Got) fans.

Moleskin, makers of really expensive paper products, commissioned a paper-based version of the title sequence of GoT.


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Compare it with the original title sequence in 2011. Impressive, no?


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No, not as impressive until you get a glimpse into the work that went behind it.


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As I do every time I add to this irregular series on product and process, I highlight how this might apply to schooling and education.

Schooling might focus too much on the products, e.g., worksheets, homework, exams. If we are to educate our learners, they must document and reflect on their processes of learning.

Processes lead to the products, but only the latter are obvious. However, processes are just as important, and perhaps even more so. So why are we not focusing on meaningfully recording processes over time with tools like e-portfolios?

You can read all you want about e-portfolios and how they are important for study and for work. But I offer a visual and aural treat instead.

This was a video by Richard Dunn who was stranded in an airport last year. Instead of complaining, he decided to use the time to create a video while lip-syncing All By Myself.

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The final product was laugh-out-loud hilarious and completed with just an iPhone. Dunn also shared his process, warts and all, in the video below.


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Portfolios of work should also be open for critique. Dunn was not outdone when asked to defend his claim that he did all the work himself.


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As a bonus, he got to meet Celine Dion herself.


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Very few of us are going to meet a celebrity as a result of sharing portfolio artefacts online. But all of us should not just share the products. We should also provide insights to the processes behind the products and be open to the scrutiny that follows.

Product: A complex music video to launch BBC Music.


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Process: An all too short behind-the-scenes look at the process of creating the video.


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We tend to admire and focus on the product, be it successful or not. But the process is just as fascinating and important.


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