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Posts Tagged ‘pepsi

What would prompt Bernice King, daughter of Martin Luther King, to weigh in on Pepsi? It was an advertisement so ill-conceived and reviled that the company had to withdraw it [NYT] [Wired].

Stephen Colbert gave this withering but humorous critique of the ad (click here for the segment).
 

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It would be easy to accuse Colbert of being mean because he was making fun of the company in the name of entertainment. However, such critiques are deeper and more important than we might think.
 

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Vox unpacked what Colbert and others do: They inform in an easy to digest manner and they leverage on not being neutral.

While proper news channels might try to report just the black or white facts, we recognise today that most issues are subjective and nuanced greys.

Satirists use fun and laughter, and in doing so, disarm their audiences and combine emotion with logic. They inform and educate in ways that not many teachers have been taught or believe in.

They embrace subjectivity and make a stand. They combine creativity with critical thought. They call bullshit when they see it.

The best defense against bullshit is vigilance. So if you smell something, say something. -- Jon Stewart.


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