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Posts Tagged ‘burger

I tried the Beyond Burger and the Impossible Burger almost as soon as they were available here in Singapore.
 

 
I had the Beyond at Mezza9 last year and the Impossible at Omakase this week. The latter cost more, but I got what I paid for — the Impossible looked and tasted better.

I caught a YouTube video video (or did it catch me?) about how Impossible Burger was turning food into technology. Apparently the meat won awards after selling itself at this year’s CES.

 

Video source

But is food like synthesised meat a technology?

Ask a random selection of lay folk to define or give an example of technology. Chances are that they will show you their phones as examples of tools or machines that make what they do in life more efficient or effective.

I recall the emergence of a slow-blogging reference to technology as anything that exists now that you did not have in your childhood. Depending on when you were born, this could be a desktop computer, a laptop, or a mobile phone.

Since we did not have the burger of the sort produced by Beyond or Impossible before, it certainly counts as technology. It was made by tools, machines, and methods to reconstitute “meat” and not just simulate it.

If the Impossible CEO’s plan on providing a global meat substitute by 2035 comes true, then it will also remove lots of problems associated with meat production. The old fossil fuel version of slaughtered meat would give way to the new “green” version of meat. What’s not to love?


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