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Posts Tagged ‘ad

I upgraded my mobile devices to iOS9 the moment the update was available yesterday primarily because I wanted to test the content blocking features.

I read Techcrunch’s review of three main blockers, 1Blocker, Blockr, and Crystal.

When I tried to download all three last night, only Crystal was available. The other two displayed “Not available in your country’s store” messages. Thankfully both were available this morning.

I tested all three on STonline (@STcom) pages which are littered with the awful ads. They are so bad that they distract from reading and encourage accidental tapping.

Crystal is free to try at the moment. It did not seem to remove the ads because the pages looked intact before and after I applied this blocker.

1Blocker is free and offers in-app purchases that enable more features. I discovered that 1Blocker was heavy-handed. On applying just the ad blocking feature, entire pages in STonline would not appear. I had to load pages without blocking to read anything, but when I did this, the ads would appear.

The best content blocker was Blockr. It is also the only one of the three that does not allow you to try before you buy. It is US$0.99 (S$1.28) at the moment and worth the small amount of money. It not only blocks inline ads that interrupt reading (see my tweet above), it also blocked all the other annoying ads at the bottom of the page.

While it is very early days yet in the battle for blockers, this was a reminder that you get what you pay for.

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Try to forget for a moment that this is an Apple TV ad for Christmas.

Imagine it is a social statement for a while. Hear yourself (or someone else) judging the teenager in the video.

Reserve judgement till the end of the video. Then apply that social statement in your life as an educator.

Don’t judge until you let the learner show you or tell you. They might teach you a thing or two about how to treat them as creators and not just consumers. It might be the best Christmas present you give yourself and the kids around you!

I spotted this ad in the digital version of our local rag:

More information about the institute and the degrees can be found at this Web site.

Look back a few years and these degrees would have been ridiculous pipe dreams. Fast forward to today and these are real and lucrative opportunities.

So who knows what the future might bring? More importantly, how might you prepare learners for a future that few (if any) can predict?

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Have you watched the YouTube video below? I watched it soon after it “aired” and it is one of my favourites. I knew then that it was an ad for T-Mobile.

Video source

From a recent New York Times article, I learned that it was screened on television only once, but the ad and its tag line (Life’s for Sharing) spread virally over the Web. I also learned that it was an advertiser’s way of trying a different approach.

The traditional approach would have probably included repeated screenings on the small and big screen in bids to capture eyeballs and empty wallets. The viral (and subsequently free) approach taken by the ad firm was to rely on word of mouth and social networking. And spread the word it did!

This got me thinking about how some teachers use technology ineffectively while others integrate it meaningfully and powerfully. The latter group not only deeply understand how the technology works but are also acutely aware of its sociocultural use.

Consider how one teacher might use a blog merely for class announcements while another might engage students in informal but meaningful forms of writing. One teacher might resort to tweeting assignment reminders while another might use Twitter to learn from and contribute to an informal, social network of likeminded educators.

The same principle applies in advertising and education: Know your audience and the tools they use. Use it as they do and they are likely to pick up and carry on your message.

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