Another dot in the blogosphere?

Misleading headlines

Posted on: March 5, 2021

Here is one thing I dislike about how local rags often write their headlines and tweets — their taglines are about one thing while their content is not.

Take the initial daily COVID-19 case reports, for instance. They often list the number of community and imported cases, but the articles do not actually tell you about the cases and are often reminders about safety measures [example].


Video source

Another example is the video above about a possible review of Secondary 5 for what is currently the Normal (Academic) stream. The review is timely given how the new PSLE will stratify students differently and how polytechnics have through-trains.

Hidden from the title of the video was the news that two arts institutes are combining to offer an arts-specialised degree. A journalist asked if this was a relevant move given how those in the arts were not doing well now. The Education Minister countered by pointing out that modern jobs required people with wide ranges of experiences and interdisciplinary outlooks.

This video had a “hidden” message in that it was not indicated in the title. That second message was equally important. However, lazy titling, a lack of video splicing, and indiscriminate sharing did not do the message justice.

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