Another dot in the blogosphere?

Process as product

Posted on: December 20, 2020

I like musing on videos that show the behind-the-scenes processes that lead to a product. I then argue that it is more important to focus on the processes than just the product.

But doing this creates a false dichotomy of product vs process. Sometimes the process is the product. The video below illustrates this.


Video source

Some might argue that the payoff of mousetraps snapping in slow motion is the product. While impressive, it is more remarkable when you realise how much work it took to get there.

I would argue that the entire process — from setting up to sharing the video — is the product. So if there is evidence of learning, I might look for one thing that combines both process and product and not just one or the other.

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