Another dot in the blogosphere?

Five for five (Part 4)

Posted on: October 4, 2019

This is the second-last part of my answers to five questions on being an independent worker.
 

 
Your portfolio: What is in it, where is it, and how do people find it/you?

If you do not already have a portfolio, here is an alternate question: How large is your network or how extensive are your connections?

Even if you have a list of potential clients and partners, do not expect them to be loyal to you. Departments whose responsibility it is train or provide professional development seem to have budgets that shrink every year.

You need to advertise yourself to agencies that do not already know you. You need a portfolio. People need to find out what you do, what value you offer them, how to contact you, and what your fees are.

Mine is this blog and its various sections (see the navigation bar for the desktop browser or the drop down in the mobile browser). I do not claim to have exemplary practice. I only claim to share openly when I can.

The people who are looking have a problem that needs solving. You need to be the piece(s) in the puzzle that helps them see the whole picture. You will likely have encouraging conversations with such people because you will probably think alike.

Unfortunately, these people will hand the next phase of information gathering and negotiation to an administrative group of people. The latter group tends to only see in numbers, e.g., total cost, number of participants, cost per head, how many sessions, etc. Oh, and can you do a followup or two for free?

If you reveal your fees too quickly in your portfolio or initial communications, expect to not hear from the administrative person again.

Sorry, I got distracted. Back to the portfolio.

Your portfolio should showcase not just your experience and accomplishments but also your worth to others. I do this by reflecting on how my workshops or session went in daily musings. This might help others get inside my head and to figure out if they want to work with me.

While I behave professionally, I pull no punches. I am blunt with what I can do, can not do, and will not do. I am also open with the way I do things — I do not wish to compromise why pedagogy or my principles.

As a consultant or independent worker, you need to figure out what you are comfortable with sharing, but share you must. If you are smart about it, you might appear at or near the top of Google searches. That is how new people find you. But to do that, you must have a platform to share from and something worth sharing.

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