Another dot in the blogosphere?

How not to start research

Posted on: July 3, 2019

The tweet above is an example of how NOT to start research.

You do not start with a conclusion and look for data to prove it. Instead, you gather data based on one or more research questions, then only do conclusions possibly emerge.

So how might the tweeted issue be investigated? It might start with the questions: How does the new surge pricing scheme affect drivers? How does it affect passengers? What are the effects by each company?

These questions allow for different data sources and types to shed light on a complex phenomenon. They may reveal that the surge pricing is “unfair” (however that is defined) or not. They do not exclude data that might reveal the contrary or uncover even more issues.

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