Another dot in the blogosphere?

Shaping change

Posted on: May 11, 2019

Gmail has been rolling out scheduled sends and replies.

I have relied on the Gmail add-on, Boomerang, for years to do this. The add-on would change my Gmail layout and interfere with rollover effects, but I liked the convenience of scheduling email.

Now the feature is baked into Gmail as a standard feature on both desktop and mobile, all without the janky Boomerang effects.

While some might point out the giant swallowing effect that Gmail will have on Boomerang, I reflect on how this plays out in larger systems.

Change agents do not always see their efforts pay off in the short term or even in their lifetimes. Their cumulative efforts work like water eroding and shaping rock over time.

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