Another dot in the blogosphere?

Lose Face-book

Posted on: March 20, 2018

You need to read and watch these exposés on how Facebook enabled Cambridge Analytics to access and capitalise on user data.


Video source
 

Video source

If your time is precious, just watch the video immediately above of the whistleblower revealing his role and the impact of his actions.

TLDR?

  • Cambridge Analytica tapped a professor’s idea to get users’ Facebook data with a personality survey app.
  • According to the whistleblower, it took a few hundred thousand initial users to generate the corpus of data that came from millions of users who were associated with the initial few.
  • The tool mined the initial users’ families, friends, and acquaintances so that the company then had access to tens of millions of users’ data.
  • According to the New York Times, only the 270,000 survey participants gave their permission for their data to be used; the rest from the resulting raw corpus of 50 million profiles did not.
  • The company then fed users with targetted resources to sway opinion.
  • Cambridge Analytica would not have been able to do this if not for Facebook’s fast and loose data use policies. This was not Facebook’s first strike (see my curated resources).

This incident is unlikely to be Facebook’s last because most people seem to close their eyes and mouths to such misuse of data. If Facebook does not lose face, it will brazenly continue along this path.

You can choose to block its path or get off this well-beaten track. Unless you are powerful, influential or heavy-handed, you are unlikely impede the Facebook juggernaut.

If you are like me, you can choose to stay off Facebook or try not to provide it data that it and its partners can turn against you.

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