Adopting corporate slogans?
Posted February 4, 2017on:
I am not necessarily for the Uber-ification or Netflix-ation of education. Some principles and practices do not transfer.
For example, the customer is not always right and the bottomline is not always immediate nor about profit or mindshare.
However, the changes that Uber and Netflix bring signal the need to adopt and adapt some ideas. I suggest a few less radical but important ones using company slogans.
Burger King’s favorite ditto seems to be “have it your way”. I am all for nurturing independence and critical thinking by getting learners to decide what they need to learn and to determine if they have learnt it.
IKEA says that “you do not have to be rich to be clever”. I am a proponent of open educational resources and open access journals being the norm rather than the exception, particularly if education is to be the great leveller.
McDonald’s would like its patrons to say “I’m loving it”. I would Iike our children to say the same thing about their education and following their passions.
Right now it is the privileged few who hate school but have opportunities to love their personal journeys thanks to family-sponsored rides. If all our children had access to more open resources and were taught to give back, we would have the equitable system that dreamers imagined.