OK Go: Product and process
Posted November 29, 2016on:
If I bothered to search my blog archive, I could find out exactly how many times I have featured OK Go for my occasional series on process and product.
This product was OK Go’s latest music video. It was a little over four seconds slowed down to play over four minutes and featured coloured salt.
Like most behind-the-scenes insights, the next nitty-gritty video is not going to get as many views as the polished music video.
The almost needless reminder is how often people value the product over the process. If they want to be entertained, they have every right to focus on the product. But if they want to learn or gain an appreciation of the hard work, they need to get insights into the process.
In schooling, the principle that transfers is grades, scores, or certificates as products, and feedback, reflection, and revision as processes. The products are obvious, but the processes are not.
However, the processes in schooling and education are arguably more important than the products. A child can be drilled and pushed into getting As for tests or s/he can learn how be resilient, reflective, and independent.
The first set of methods tends to be formulaic, driven by shortcuts, and relatively easy. The second set, driven by character, attitudes, and values, takes time and is difficult. The first sets a child up for the test of school; the second for the test of life.
Which would you rather have? Decide. OK, go.