Dangling dongles and systemic change
Posted November 15, 2016on:
Is Apple innovative? This tweet featuring the number of dongles the company and third-parties sell should provide a clue.
According to this CNET article, Apple now sells 17 unique dongles. That few? I have several of them for my iPhone, iPad, and Macbook Pro. I use a Cocoon Grid-It to keep things organised.
When Apple removed the 3.5mm audio jack from the iPhone 7, everyone and their grandmother seemed to have an opinion. It was a first world problem to use a wireless headset for audio or rely on a lightning-to-3.5mm adapter.
The complaint against the adapter was that it was easy to lose and you could not charge the phone and listen to audio at the same time. Enterprising people stepped into this newly created niche to offer solutions for the first and second problems.
People made fun of the Apple’s own wireless AirPods. Here is a video parodying an old Apple iPod silhouette ad.
Again people and companies stepped up to bridge that gap.
Is Apple trying to change things without asking everyone’s permission? Definitely.
Is Apple being innovative? Only time will tell. In the meantime, it has created opportunities for others to take advantage of.
One larger issue that accompanies the bid for change is dealing with legacy issues. Apple seems to be pushing for one port to rule them all (USB-C) and wireless connectivity. The problem is the variety of peripherals and other devices the Apple products might connect to.
The trouble for Apple — and any schooling or education system for that matter— pushing forward is staying connected to the old ways which are still common, possibly dominant, and expected. But as the people responding to this need attest, they can be creative, innovative, and even elegant about it.
Another larger issue is whether the change is desired. The rhetoric for change in schooling and education is loud and common in the blogosphere and Twitterverse. The demand change on the ground is more muted.
This is just guesswork as no one has definitive data on the demand for and measurement of change. Leaders in the schooling and educational arenas like to describe the process of change as three steps forward and two steps back. I have seen organisations that take two steps forward and three steps back.
Apple on the other hand seems to be having an easier time. The much-maligned new Macbook Pro with only USB-C ports seems to be in demand. CNET claims that its sales are going to surpass the 2015 Macbook.
People do embrace the change, even when it creates inconveniences (dongles galore!) and is costly (the new iPhone/Macbook costs how much?). Perhaps there is something that those of us in schooling and education can learn from Apple.