Posted November 11, 2016on:
Once in a blue moon I check the stats that Twitter maintains for my account. Every time I do that I say, “That’s typical!”
I shared these two tweets recently:
This were the returns as of yesterday.
The numbers indicate the tweet views. To keep the screenshot readable, I cropped out the engagements which were 37 and 16 respectively.
What is typical is that I can share something on education and it will walk on stubby legs, if at all. But when I share something that rides on popularity or celebrity, it takes long strides.
That seems typical of reactions on Twitter. That is also sad given that I prefer to tweet as an educator about education. Such action and content is not as “sexy” and it cannot compete with entertainment. It should not.
However, blaming the nature of the tweets and their linked content is focusing on the symptoms. A deeper fault is likely mine and yours. It is mine for not cultivating a bigger following of passionate educators who will share and retweet. It is yours for not knowing what the rules of the game are and which to break.