I am not sure why this memory from 20-plus years ago resurfaced.
I remembered a phone call with a friend who said that her grandfather was “more hip” than she was because he knew all the “nooks and crannies at Orchard Road”. Thanks to a lapse in attention, I misheard the message as he “looks for grannies at Orchard Road”. Hip indeed!
Some leaders mistake communication for dissemination of information. Simply transmitting is not enough. It is just as important to clarify the signal from the noise.
When consulted on systemic change, I focus on the need to articulate messages and stories. When you articulate, you connect, move, and get feedback. You do not stop at buy-in; you try to create ownership.