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Open strategies

Posted on: May 29, 2015

Today I help facilitate a free seminar on Creative Commons (CC) in Singapore.

We do not have an ambitious plan and are starting simple to gauge interest and to create ownership of CC efforts.

I anticipate that a few attendees might have questions and experiences that relate to implementation issues. That is, there might be folks who are already sold on the idea and want to take action. So I share some of my limited experiences with rolling out change using my ABC framework (awareness, buy-in, commitment).

To create awareness, you can organize events like tomorrow’s free seminar. I mentioned yesterday how I also led an e-Fiesta and conducted talks with CC as content.

Some passive but complementary ways of creating awareness might include using media like posters and YouTube videos.

Such efforts can lead to stakeholder buy-in if you manage change well with follow ups like focused conversations and informal meetings.

The stakeholders you might target first for buy-in at institutes of higher education (IHLs) are key appointment holders and librarians.

Appointment holders can set policy around the creation and sharing of learning resources and research artefacts.

For example, most institutes lay claim to the copyright or intellectual property of any process or product created by its employees. Appointment holders might make some exceptions, say resources created under institute-sanctioned volunteer work, as belonging to their staff and/or open for sharing by default.

Appointment holders could require their institutes to be signatory to open licensing and publishing. The could mean promoting financial grants that have open requirements and then sharing data corpuses, reports, and other related material after a short embargo period.

If they are daring enough, such change leaders might add open efforts to staff appraisals and promotions either as core components or as distinctive X factors.

Institutional libraries are publication gatekeepers. They shape policies for the mode of sharing an institute’s research, books, white papers, monographs, posters, etc. For example, yesterday I shared how my alma mater shared dissertations under CC.

Libraries might consider at least two metrics when considering open or CC initiatives. First, open publications tend to draw more views because they are more accessible. Second, open resources are free or might cost considerably less than those hidden behind paywalls.

What of open initiatives in mainstream schools?

Media resources teachers and educators in charge of digital citizenship are in the best position to promote the use of open or CC-licensed resources. They can teach students how to use CC-enabled search engines more prudently and how to attribute what they use.

If good policies are put in place, instructors at mainstream schools and IHLs might also require learners to use and cite CC-licensed artefacts as part of curricular demands.

What I have described so far deals with creating awareness (I know) and buy-in (I believe in). What creates commitment (I own it)?

One of the best ways to create commitment to change is for teachers and students to walk the talk. They should give back or “pay it forward” by sharing what they create under open or CC licences. Creators can use this CC licence generator to label and share their work.

I do not recommend extrinsically rewarding such efforts because they should be rewards in themselves. However, there might be room for strategic efforts like contests on CC concepts or learner-led sharing of their CC efforts. These feed the awareness engine for the on-going and iterative efforts to push open learning forward.

Moving from awareness to commitment (ownership) transforms the good-to-know concept of sharing openly to one of better-to-practise. This is the bottom line if you want to share because you care: You cannot think about implementing CC; you must do CC.

2 Responses to "Open strategies"

CHAN Hsiao-yun 曾曉韻: RT @ashley: I offer some strategies to those who wish to push open learning/CC at a systematic level #edsg… via


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