Pause for a cause
Posted August 29, 2014on:
You probably will not know what the ALS ice bucket challenge is only if you have been living under a rock.
It seems that anyone who is some body (or has designs on being somebody) has uploaded a video of themselves being dunked with a bucket of ice to raise awareness of ALS or Lou Gehrig’s disease.
The participants have the option of donating money to alsa.org or dunking themselves. Some chose to do both. Whatever they do, the point is to raise awareness and money for ALS.
Like many things the dunking and sharing of videos seems to have taken a life of its own. It might leave you wondering if the folks who do this are just being part of a fad or serving their own cause (e.g., building their celebrity status).
But there is at least one celebrity who has stayed true to the spirit of things. Benedict Cumberbatch not only got dunked several times, he also made it a point to highlight the cause and a number to call to donate.
When your heart is in the right place, it is obvious to the people around you.