Invisible worker appreciation?
Posted May 8, 2014on:
Drop the skepticism that this is a public relations exercise by Coke.
Put on the lenses that let you see that some of us do care and find small ways to show we care. Sometimes these actions are obvious, sometimes they are not.
Watching the video reminds me of one of Coca Cola’s (old?) slogans: Have a Coke and a smile. The Singapore Kindness Movement and Coke put smiles on the faces of our invisible workers. The video put a smile on mine.
Thank you, Coke. Thank you, people who got behind this effort by the Singapore Kindness Movement.
Thank you, invisible workers, for the roof over my head, the floor beneath my feet, and the walls around me that allow me to call my house a home.