Same objectives, different means
Posted April 20, 2014on:
Like the Danes, Singapore has a very low birth rate. It has been so low that the government stepped in to offer baby bonuses in 2001 in the form of financial incentives if a couple has children legitimately. However, our birth rate remains low.
Facing a similar decline, the Danes are also incentivizing child-bearing. But they are not throwing money at parents, not directly anyway.
Instead, the strategy is based on data that romantic holidays tend to lead to conception. They also seem to realize that providing aftercare in the form of things like diapers is more important than cold cash. Their solution is amusing and clever.
The decision to have children is a personal one that couples make. It is one that they also make in different contexts. Would you be more inclined to say yes if the situation looked more like a financial transaction? Or would you go ahead with a more human one?
The two government agencies have the same objectives and different means. Both want to win the game and both know why they need to win. But it is how you play to win that also matters.