Another dot in the blogosphere?

Lessons from a featured SlideShare presentation

Posted on: September 28, 2012

Shortly after I shared my 10’CMT keynote on SlideShare, the editorial team there selected it as a featured presentation and tweeted it to their followers.

As a result of this publicity, there was a huge jump in views, from 30 views with no publicity on my part, to 900+ views thanks to SlideShare’s notification.

It is tempting to be flattered by the canned email message, tweet, and surge in views. If I was a marketer, advertiser, policymaker, or bean-counting administrator, I would advocate that approach and trumpet the news.

But doing that only scratches the surface and tells an incomplete story.

Views are just page hits. I would guess that an international audience did not understand the 10’CMT context and topic and did not go beyond a few slides. Did they learn anything? Not likely.

Instead, I am encouraged by the feedback I received in person and via Twitter (two examples below) on the immediate impact of the keynote.

I put the presentation there only after the keynote was over to archive it and to add a drop to the bucket of shared information.

I do this because I have noticed how presentation files of courses I no longer facilitate still get hundreds and even thousands of views by people all over the world. These are not featured presentations but a sought after by people who want to learn something.

In examining the analytics that SlideShare offers, I can also track who embeds or uses my presentations. In the case of my 10’CMT presentation, I see that those that liked it probably did so for its design or aesthetics.

The cynic in me would point out that I played the system by designing slides that suited the look and feel of featured SlideShares.

The educator in me says that I have provided more than one lesson with one presentation. Other than my SOFA points, I have practised some design concepts and pointed out the merits of quality over quantity in the quest to learn.

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