Posts Tagged ‘photosynth’
I have come to the conclusion that one of the best strategies to sell mobile learning is the elevator pitch.
The elevator pitch is something that normally happens between an ideas person and a money-bags person. The idea is for the former to sell a concept to the latter in about as long as it takes to ride an elevator.
In February, CeL organized a whole e-Fiesta around the mobile learning theme. We also arranged for mobile-oriented workshops prior to that and we will continue to sell that idea. But I think that we should also use the guerrilla-like tactic of the elevator pitch.
One of the apps we featured during the e-Fiesta was NIE mGeo. It is a geo-tagging app CeL developed for photo and video data collection. During last week’s study trip, I encouraged my travel mates to use the app. None of us did.
All of us had our camera-enabled smart phones. They are convenient but they suck at taking big shots (like my panorama of the Great Hall in the University of Sydney). When an opportunity came up, I showed my group how to use Photosynth. It was as simple as launching the app, demonstrating its use, and saying, “Download it from the app store!”
And that it what they did. They learnt by trial and error how to use it and I did not have to sell the idea any more. If I wanted to extend the learning later, I could discuss how to take better panoramas or how to edit the shots to crop the unwanted bits out.
During last year’s study trip to the USA, we had a similar story with Dropbox. You can probably relate if a need arose and you bought the idea from someone selling the idea of Evernote or Whatsapp as a solution.
The elevator pitch. Short, sharp, and effective. We will try to do that by engineering the circumstances or taking advantage of them as they happen!