What’s in a name?
Posted on: October 20, 2012
TechCrunch reported Blackboard: With Both Co-founders Now Gone, It’s The End Of An Era For The Education Software Giant.
It is certainly an end to an era of leadership, but that does not mean it is an end to what Blackboard does.
It might continue to acquire. It might continue to bloat its offerings while not meeting what educators really need, e.g., providing administrative analytics instead of real learning analytics.
It is still called Blackboard. That is like calling a sports car a wagon or a computer a stone tablet.
Oh wait, we do call some of them that. And with the legacy names come legacy practices.
